About Us – BALMUDA USA

Creating wonderful experiences

BALMUDA is a Tokyo-based creativity and technology company founded in 2003. We contribute to the world by using the power of technology to turn visions of the future into concrete reality. This is our mission. By thinking in entirely new ways, we make appliances offering unprecedented value.

In the past, appliances were designed to eliminate inconvenience. Today, however, with our daily lives more convenient than ever, what people look for in appliances seems to be changing.

What people demand from tools and services today is, in a word, experiences, whether surprising, moving, or joyful. At BALMUDA, we create home appliances designed to deliver a thrilling, wonderful experience.

BALMUDA CEO Gen Terao

PROFILE BALMUDA CEO

Gen Terao

Born in Japan in 1973, Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band.

In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003.

Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.

Company Profile

Headquarters

Company name: BALMUDA Inc.
Head office: 5-1-21 Kyonancho, Musashino, Tokyo 180-0023
Representative: Gen Terao, CEO
Establishment: March 2003

Authorized Distributor in USA

Company name: transcosmos America, Inc.
Address: 879 W 190th street #410, Gardena, CA 90248
Tel: +1-833-333-1033

History

2003: Founding of BALMUDA Design, with X-Base as debut product.
2010: Release of GreenFan, an electric fan that recreates natural breezes.
2011: Company name change to BALMUDA.
2012: Entry into South Korea market.
2013: Entry into German market with founding of German subsidiary, BALMUDA Europe GmbH.

2014: Entry into Chinese market
2015: Released BALMUDA The Toaster and entered kitchen appliances
2017: Entry into Taiwan market
2018: Entry into Hong Kong market
2020: Entry into US market

Product Stories

Determined to make the world’s best products

Gen Terao founded BALMUDA Design alone. Determined to make the most stylish products in the world, he hand-crafted components of aluminum and steel in a corner of a workshop to assemble into BALMUDA Design’s first product, the X-Base. This was the first of many peripherals that improved computer usage environments.

Chapter 01

Beautiful, functional LED lighting

The Highwire is an LED desk light optimized for viewing computer displays. LED technology was hailed as an advanced, long-lived light source upon its introduction, but dimness was its weak point. The Highwire solved this problem with heightened heat dissipation to deliver a new kind of light, pure white and bright enough for desktop users’ needs. Highly functional and beautiful in form, this was a desk light for the new century.

Chapter 02

Reinventing the fan

This product began from the desire to make an electric fan that could deliver a truly pleasant breeze. The next great discovery was that dual blades, created after studying fluid dynamics, gave off a gentle breeze just like that in the natural world. The unprecedented adoption of a DC motor for quieter operation completed the GreenFan, the first innovation in electric fan technology in a century.

Chapter 03

Never-before-seen air-conditioning appliances

AirEngine, an air purifier that creates strong suction using circular airflow. SmartHeater, which starts warming faster. Rain, a humidifier without a tank. BALMUDA has released product after product to global acclaim, feted at design awards not just for their appearance but also their functionality.

Chapter 04

Designing experiences

BALMUDA entered the kitchen appliance category with BALMUDA The Toaster, which takes a scientific approach to delicious toast. The product proved a smash hit, and BALMUDA’s kitchen appliance line was soon expanded in 2016 with a small but beautiful electric kettle, followed in 2017 by an entirely new steam-based electric rice cooker and a microwave. In 2018, BALMUDA also released LED lighting products including a desk light designed to protect the sensitive eyes of children and a portable lantern. With every new product, the company furthers its goal of creating products to improve users’ lives.

Chapter 05