About Us
"Creating wonderful experiences"
BALMUDA is a Tokyo-based creativity and technology company founded in 2003. We contribute to the world by using the power of technology to turn visions of the future into concrete reality. This is our mission. By thinking in entirely new ways, we make appliances offering unprecedented value.
In the past, appliances were designed to eliminate inconvenience. Today, however, with our daily lives more convenient than ever, what people look for in appliances seems to be changing.
What people demand from tools and services today is, in a word, experiences, whether surprising, moving, or joyful. At BALMUDA, we create home appliances designed to deliver a thrilling, wonderful experience.
BALMUDA CEO Gen Terao

PROFILE BALMUDA CEO
Gen Terao
Born in Japan in 1973, Gen Terao developed a taste for freedom and adventure at an early age. He dropped out of high school at the age of 17 to wander around the Mediterranean. Filled with inspiration he gathered from Italy, Spain, and Morocco he returned to Japan to devote himself to music. His passion lead him to sign with a major rock label, but eventually decided to continue independently with his band.
In 2001, the band separated and Gen was looking for a new challenge and life adventure. He decided to take a brand new path in life by studying design and manufacturing -- providing him the tools needed to create BALMUDA in 2003.
Gen's taste for trailblazing and his uncompromising passion for life are instilled into BALMUDA's DNA. From the smell of freshly baked bread in Spain, to the cool feel of a Japanese summer breeze, each product he develops carries a piece of his life experiences.
History
- 2003
- Founding of BALMUDA Design, with X-Base as debut product.
- 2010
- Release of GreenFan, an electric fan that recreates natural breezes.
- 2011
- Company name change to BALMUDA.
- 2012
- Entry into South Korea market.
- 2013
- Entry into German market with founding of German subsidiary, BALMUDA Europe GmbH.
- 2014
- Entry into Chinese market
- 2015
- Released BALMUDA The Toaster and entered kitchen appliances
- 2017
- Entry into Taiwan market
- 2018
- Entry into Hong Kong market
- 2020
- Entry into US market
Company Profile
Headquarters
- Company name
- BALMUDA Inc.
- Head office
- 5-1-21 Kyonancho, Musashino, Tokyo 180-0023
- Representative
- Gen Terao, CEO
- Establishment
- March 2003
Authorized Distributor in USA
- Company name
- transcosmos America, Inc.
- Address
- 879 W 190th street #410, Gardena, CA 90248
- Tel
- +1-833-333-1033